Want to reach the top in Google? Beat your rivals at Bing?
Today, there is no single sure-fire strategy for web marketing. You need to draw from search engine optimisation, backlinks, pay-per-click advertising as well as social networking to drive visitors to your web site.
We can’t tell you what’s right for your business, however, you will leave our Web Marketing Workshop armed with the knowledge and insights that will help you increase your visitors and boost profitability.
Delivered through Great Value Training’s unique mix of blended learning, the Web Marketing Workshop will give you the tools and understanding that you need to create more effective websites. You will also find out exactly what makes Google tick and how the whole web marketing structure runs right now.
Up to the minute and completely relevant, our Web Marketing Workshop is specifically for:
People who have to input into the creation of websites.
People who want to get more out of their websites.
People who need to learn more about Google and Web Marketing
Leave your preconceptions about Google and search marketing at the door. You will, however, need to bring along an existing website that you want to examine. We will look at the effectiveness of this site. You should install the Google Toolbar into your browser before the course begins.
The course takes place over two afternoon sessions. Afterwards, you will get access to the Web Marketing Vault where you can replay the training session and download or link to the fantastic resources covered in the course.
You will also get a complimentary copy of ‘Web Marketing All-in-one Desk Reference for Dummies’ (worth £22.99).
Web Marketing Workshop – only £195+VAT
Course content
Welcome
You and your competition
An exercise to see how visible you and your competitors are currently performing in Google
Who is visiting you right now?
How do visitors find your site? Find out how Google Analytics can help you effectively plan your web marketing strategy
Demand for product and services
A fabulous tool that can estimate demand for your products and services.
How Google works
Search engine optimisation
An introduction to the basics of effective search engine optimisation
Backlinking and Page Rank
The most important part of the course. You will use tools to examine the importance of links to your web site.
Effective landing pages
Create more effective landing pages for your site. Make the most of every single visitor.
Web Marketing Workshop
Want to reach the top in Google? Beat your rivals at Bing?
Today, there is no single sure-fire strategy for web marketing. You need to draw from search engine optimisation, backlinks, pay-per-click advertising as well as social networking to drive visitors to your web site.
We can’t tell you what’s right for your business, however, you will leave our Web Marketing Workshop armed with the knowledge and insights that will help you increase your visitors and boost profitability.
Delivered through Great Value Training’s unique mix of blended learning, the Web Marketing Workshop will give you the tools and understanding that you need to create more effective websites. You will also find out exactly what makes Google tick and how the whole web marketing structure runs right now.
Up to the minute and completely relevant, our Web Marketing Workshop is specifically for:
Leave your preconceptions about Google and search marketing at the door. You will, however, need to bring along an existing website that you want to examine. We will look at the effectiveness of this site. You should install the Google Toolbar into your browser before the course begins.
The course takes place over two afternoon sessions. Afterwards, you will get access to the Web Marketing Vault where you can replay the training session and download or link to the fantastic resources covered in the course.
You will also get a complimentary copy of ‘Web Marketing All-in-one Desk Reference for Dummies’ (worth £22.99).
Web Marketing Workshop – only £195+VAT
Course content
Welcome
You and your competition
Who is visiting you right now?
Demand for product and services
How Google works
Search engine optimisation
Backlinking and Page Rank
Effective landing pages
Conclusion